Business Education
ENTREPRENEURSHIP & MARKETING 9
This course will provide an introduction into the five main areas of Business: Communication, Finance, Economics, Marketing, and Entrepreneurship. Students will learn to use various business applications and solve a variety of business-related problems. The main goal of this program is to give students an introduction to creating and managing a successful business.
ENTREPRENEURSHIP & MARKETING 10
This course will build on the concepts learned in Entrepreneurship & Marketing 9, however, Entrepreneurship & Marketing 9 is not a prerequisite for this course. Entrepreneurship & Marketing 10 provides students with opportunities to examine how marketing helps businesses determine and meet customer needs, how businesses present a variety of products and services, how marketing helps individuals and companies become and remain successful, how businesses operate most effectively when individuals recognize their roles and responsibilities as consumers and producers, and how consumer decisions influence the marketplace. They will learn how businesses are using digital marketing (digital analytics, search engine optimization (SEO), key performance indicators (KPI)), how to start a business, create a business plan, and how to market both themselves and their products.
*This course is not the same as Entrepreneurship & Marketing 9
MARKETING & PROMOTION 11
Marketing includes the processes by which businesses introduce their goods, services, and ideas to potential purchasers and exchange them for value. Marketing & Promotion 11 provides students with opportunities to examine the nature and role of marketing in local and global contexts, and through collaboration and consultation, establish a point of view or develop and execute ideas. They learn how marketing helps businesses determine and meet customer needs, how businesses present a variety of products and services, how marketing helps individuals and companies become and remain successful, how businesses operate most effectively when individuals recognize their roles and responsibilities as consumers and producers, and how consumer decisions influence the marketplace.
DIGITAL COMMUNICATIONS 11 (MEDIA DESIGN)
Technology has grown and is enabling businesses to connect to their target markets like never before. While most people have access to technology, digital media has become integrated into our everyday lives. Students will learn about the newest forms of communication and the different digital marketing strategies being used by businesses, which include digital analytics, search engine optimization (SEO), key performance indicators (KPI), and big data. This is a course designed to serve as an introduction to the basic principles of digital and social media marketing, practices, and the application of these practices. Students will focus on digital media and marketing strategies which consist of digital advertising and content marketing, video and website marketing, email, and mobile marketing.
DIGITAL COMMUNICATION 12 (MEDIA DESIGN)
Technology has grown and is enabling businesses to connect to their target markets like never before. While most people have access to technology, digital media has become integrated into our everyday lives. Students will learn about the newest forms of communication and the different digital marketing strategies being used by businesses, which include digital analytics, search engine optimization (SEO), key performance indicators (KPI), and big data. This is a course designed to serve as an introduction to the basic principles of digital and social media marketing, practices, and the application of these practices. Students will focus on digital media and marketing strategies which consist of digital advertising and content marketing, video and website marketing, email, and mobile marketing. Students will also be able to use project management processes when working individually or collaboratively to create digital media marketing plans and e-portfolios.
ECONOMICS 12
This course provides an opportunity for students to develop financial and economic literacy by looking at both micro- economic and macro-economic models. Students will look at topics such as the law of demand and the law of supply and how it relates to economics in everyday life. Students are also expected to utilize the design process to conduct research on various economic scenarios and critically analyze the impact on both local and global economies.
This course will provide an introduction into the five main areas of Business: Communication, Finance, Economics, Marketing, and Entrepreneurship. Students will learn to use various business applications and solve a variety of business-related problems. The main goal of this program is to give students an introduction to creating and managing a successful business.
ENTREPRENEURSHIP & MARKETING 10
This course will build on the concepts learned in Entrepreneurship & Marketing 9, however, Entrepreneurship & Marketing 9 is not a prerequisite for this course. Entrepreneurship & Marketing 10 provides students with opportunities to examine how marketing helps businesses determine and meet customer needs, how businesses present a variety of products and services, how marketing helps individuals and companies become and remain successful, how businesses operate most effectively when individuals recognize their roles and responsibilities as consumers and producers, and how consumer decisions influence the marketplace. They will learn how businesses are using digital marketing (digital analytics, search engine optimization (SEO), key performance indicators (KPI)), how to start a business, create a business plan, and how to market both themselves and their products.
*This course is not the same as Entrepreneurship & Marketing 9
MARKETING & PROMOTION 11
Marketing includes the processes by which businesses introduce their goods, services, and ideas to potential purchasers and exchange them for value. Marketing & Promotion 11 provides students with opportunities to examine the nature and role of marketing in local and global contexts, and through collaboration and consultation, establish a point of view or develop and execute ideas. They learn how marketing helps businesses determine and meet customer needs, how businesses present a variety of products and services, how marketing helps individuals and companies become and remain successful, how businesses operate most effectively when individuals recognize their roles and responsibilities as consumers and producers, and how consumer decisions influence the marketplace.
DIGITAL COMMUNICATIONS 11 (MEDIA DESIGN)
Technology has grown and is enabling businesses to connect to their target markets like never before. While most people have access to technology, digital media has become integrated into our everyday lives. Students will learn about the newest forms of communication and the different digital marketing strategies being used by businesses, which include digital analytics, search engine optimization (SEO), key performance indicators (KPI), and big data. This is a course designed to serve as an introduction to the basic principles of digital and social media marketing, practices, and the application of these practices. Students will focus on digital media and marketing strategies which consist of digital advertising and content marketing, video and website marketing, email, and mobile marketing.
DIGITAL COMMUNICATION 12 (MEDIA DESIGN)
Technology has grown and is enabling businesses to connect to their target markets like never before. While most people have access to technology, digital media has become integrated into our everyday lives. Students will learn about the newest forms of communication and the different digital marketing strategies being used by businesses, which include digital analytics, search engine optimization (SEO), key performance indicators (KPI), and big data. This is a course designed to serve as an introduction to the basic principles of digital and social media marketing, practices, and the application of these practices. Students will focus on digital media and marketing strategies which consist of digital advertising and content marketing, video and website marketing, email, and mobile marketing. Students will also be able to use project management processes when working individually or collaboratively to create digital media marketing plans and e-portfolios.
ECONOMICS 12
This course provides an opportunity for students to develop financial and economic literacy by looking at both micro- economic and macro-economic models. Students will look at topics such as the law of demand and the law of supply and how it relates to economics in everyday life. Students are also expected to utilize the design process to conduct research on various economic scenarios and critically analyze the impact on both local and global economies.